# What each number counts

Active customers counts the different people who did something in the period you picked. Loyalty actions counts stamps and points given. Rewards redeemed counts rewards used. These will not exactly match your bill, which covers a full month and leaves out your staff.

Source: https://fidella.app/docs/analytics/what-each-number-counts
Last reviewed: 2026-08-30

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The dashboard and the billing view answer different questions, and it is worth
knowing which is which before reconciling them.

## Dashboard definitions

Active customers: unique customers with recorded activity in the period.
Loyalty actions: completed stamp and point events. Rewards redeemed:
redemptions. Offer and voucher activity: sales and redemptions from the ledger.

## Where it differs from billing

They cover different periods. Your bill counts a finished month and leaves out
your staff. If you are checking an invoice, use the billing page rather than the
dashboard.

## What stays with the platform

Support signals such as settlement discrepancies can be exported or escalated
from your side. Changing or re-running a settlement is something only Fidella
can do.