# What counts as an active loyal customer

We count how many different customers did something at your venue during the month. Earning a stamp, using a reward or buying something all count. Each person counts once, however many times they came in. Your own staff are not counted, and neither is someone who signed up but never came back.

Source: https://fidella.app/docs/billing/what-counts-as-an-active-customer
Last reviewed: 2026-08-31

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This is the number your monthly price is based on, so it is worth being clear
about what it does and does not include.

## The short version

Count the different people who did something at your venue this month. That is
your number.

## What "did something" means

Anything we record for your venue. A stamp. Points. Using a reward. Using a
voucher. Buying something you sell.

If nothing was recorded for a person that month, they are not counted, even if
they have been a customer for years.

## Each person counts once

Someone who comes in every day counts once. Someone who came in once counts
once. We are counting people, not visits, and not stamps.

## Your own team is left out

Staff do not count. Testing your scanner, or putting a stamp on your own
account, will not raise your bill.

## Your invoice will not change later

Once a month ends, the number is saved and stays saved. An invoice you have
already received will not change afterwards.