# Approval and going live

New venues start in review. During that time your loyalty programme works and you can build your catalogue, but nothing you publish is publicly visible and you cannot publish at all. Fidella reviews and approves the venue, which makes it public.

Source: https://fidella.app/docs/getting-started/approval-and-going-live
Last reviewed: 2026-08-30

---

There is a review step between creating a venue and being visible to the public.

## What review is for

Confirming the business is what it says it is before it appears publicly and
before it can take money from customers.

## What works while you wait

Your loyalty programme runs. Customers you scan earn stamps. You can build out
your offers and promotions ready to publish.

## What does not

Nothing is publicly visible: no venue page, no offers free or paid, no search
results, no directory listing. You also cannot publish while in review.

## Use the time

Finish the five required setup sections. A venue that is approved and
incomplete is a venue that still cannot do anything useful.