# Stamps or points

A venue runs on stamps or on points, never both. Stamps count the things people buy: three coffees in one go is three stamps. Points count the money they spend. Choose stamps if most of your sales are about the same size, points if your prices vary a lot.

Source: https://fidella.app/docs/loyalty/stamps-or-points
Last reviewed: 2026-08-30

---

Your loyalty mode is the first real decision in setup, and it is the one that
determines whether the programme makes or loses money.

## What each one counts

Stamps count things. One coffee, one stamp. Three coffees in one go, three
stamps. Points count money. Spend more and you earn more.

## Choosing

The question to ask is whether most of your sales are about the same size.

In a cafe, nearly every sale is a coffee and maybe something small. Stamps are
the right answer. They are much easier to explain, and because everyone is
buying much the same thing, everyone gets much the same deal.

Now say you sell $4 coffees and $28 breakfasts. If a stamp is for a coffee, the
breakfast customers earn nothing at all. If a stamp is for any sale, the $28
breakfast earns what the $4 coffee earns. Either way your biggest spenders get
your worst deal. Points solve it, because they follow the money.

## Being easy to explain is worth a lot

Points are fairer. Stamps spread faster. A customer who can explain your
programme in one sentence, and get it right, is doing advertising you are not
paying for. If the choice is close, take the simpler one.