# What is a loyalty reward?

A reward is what a customer gets when they have collected enough, such as a free coffee after nine stamps. The business decides what it is and how much it costs to earn. A reward is earned through the programme, which is what makes it different from a voucher.

Source: https://fidella.app/glossary/reward
Last reviewed: 2026-08-30

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A reward is the payoff a loyalty programme is built around. Everything else in
the programme exists to get a customer to it and to bring them back afterwards.

## Reward, not voucher

The two are easy to confuse and worth keeping apart. A reward is earned by
accumulating stamps or points. A voucher is an entitlement a customer holds,
which they may have bought, been given, or received as a gift. They can look
similar at the counter and they are governed by different rules.