# What is a streak in a loyalty programme?

A streak is an unbroken run of consecutive periods with at least one visit. In Fidella the Streak chip counts consecutive weeks, normalised to Mondays and checked back a year. As a mechanic, streaks reward consistency rather than volume, which suits businesses that want habit.

Source: https://fidella.app/glossary/streak
Last reviewed: 2026-08-30

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Streaks are one of the few loyalty mechanics that reliably change behaviour,
because breaking one feels like a loss.

## The mechanic, generally

A streak rewards turning up regularly rather than spending heavily. That makes
it a good fit for daily-habit businesses and a poor fit where visits are
naturally infrequent.

## The risk worth naming

Loss aversion is exactly what makes streaks work, and exactly why they can feel
manipulative if the period is too tight. A weekly streak in a cafe is
reasonable. A daily one punishes a weekend away.