# What is visit frequency?

Visit frequency is how often a customer comes back. It turns the number of stamps needed into a length of time, which is what the customer actually feels. Ten stamps is five weeks to someone who comes twice a week, and five months to someone who comes once a fortnight.

Source: https://fidella.app/glossary/visit-frequency
Last reviewed: 2026-08-30

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Thresholds are set in stamps. Customers experience them in weeks. Visit
frequency is the conversion between the two.

## The check

Work out how many stamps a regular collects in a normal week, then how many
weeks that makes. More than about six and most people stop counting.

## It also defines lapsing

Knowing a customer's usual gap is what lets you notice when they have exceeded
it, which is the earliest signal you get that somebody has drifted away.