# What do the numbers on my analytics page mean?

Your analytics page shows one week, month or year at your venue and compares it with the period before. While a period is still running it compares the same days so far, so a half-finished month is never measured against a whole one.

Source: https://fidella.app/help/business/read-your-analytics
Last reviewed: 2026-09-19

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Everything on the page is counted from what was actually recorded at your
venue. Nothing is estimated.

## Customers

Customers visited is everyone who did something at your venue in the period.
That means earning a stamp or points, redeeming a reward, spending a balance,
buying or claiming an offer, or joining. Each person counts once, however often they came.

New customers are the ones whose first time with your venue falls in the
period. Returning customers had been before. The two always add up to the
customers who visited. All customers is everyone you have had, up to the end of
the period.

## Loyalty

Stamps and points given counts each time a customer earned at your venue.
Rewards redeemed counts rewards handed over.

## Sales

Offer sales is the money taken for offers in the period, less anything
refunded. Free offers are counted as claimed, never as sold. If customers spend
a balance at your venue, that appears next to it and is never added to it,
because it was paid for earlier.

## Days

Days start and end at midnight where your venue is. If your venue has no
address yet, the page says so, because until you add one its days may start at
the wrong hour.