No app friction
Customers scan once. The pass lives in their wallet next to boarding passes and credit cards.
06:40
Lights on
Never let a regular go unrewarded.
In a quiet month, it's your regulars who keep the lights on. Fidella makes sure every one of their visits counts. No card to forget, no app to install, just a pass in the wallet they already open ten times a day.
First 30 days free on every new site. A forever-free tier for very small shops.
Member ID
FDL-2206-8496
06:40 · The shop before anyone's in it. Roller door up, till not yet open. The day starts here ↓
07:05
The card in the wash
Fifty years of cardboard
Loyalty deserved more than a bit of cardboard.
A paper card that gets lost in a bag, left on the kitchen bench, or run through the wash. A customer of two years standing at your counter, missing out on a coffee they earned long ago, because they forgot a piece of cardboard.
The people who keep coming back should never have to remember to be rewarded.
07:15
First regular
One tap behind the counter. The pass updates before they've paid.
Staff tap once on the phone or tablet you already own. By the time your regular has their change, the stamp is on their card and the next reward has moved one closer. They installed nothing at all.
6 of 8 stamps, 2 to go
Try it: this is the whole interaction
No card
asked for
07:15 · The phone is already in their hand. That is the whole onboarding.
10:30
The quiet hour
And the numbers agree with your instinct.
25–95%
higher profit from just a 5% lift in customer retention.
Reichheld & Sasser, Bain / HBR
60–70%
your odds of selling to a customer you already have. A stranger is just 5–20%.
Farris et al., Marketing Metrics
81%
of members buy more often than non-members.
Paytronix, US loyalty data
76%
of members lift how much they spend, too.
Paytronix, US loyalty data
12:00 · A hundred people through the door. Every one of them carries something. Count them ↓
12:00
The busy hour
A hundred customers walk in. Who's still carrying it a month later?
Tap a format to count the phones. Each mark is one customer.
65–75%
Fidella wallet pass: stays on the phone
Still carrying it after 30 days
- Added in one scan, no install
- Lives beside boarding passes
- 85–95% lock-screen reach
App-uninstall and paper-loss rates vary by source and are directional. Wallet figures from wallet-loyalty industry reports.
14:30
A stranger walks in
Never been in before
She already has a card. She's just never used it here.
Every Fidella customer carries one universal card that works at every participating store. The tier is theirs, not the merchant's. A stranger at your counter may already be Gold somewhere else.
- Bronze
- Silver
- Gold
- Onyx
- Diamond
16:00
Behind the counter
Nobody should have to try this hard to be loyal.
Zero new hardware
Your existing phone or tablet runs the staff scanner. Fidella sits alongside your POS, not in front of it.
Cashing up
Today's redemptions and this week's returning customers, on the phone in your hand. No spreadsheets, no exports.
17:30
What it costs
Priced for one shop, not a chain with a marketing department.
Start free, stay free if you're small. The first 30 days are free on every new site, and you can see the whole ladder before you give us a thing.
For very small shops
Free
A forever-free tier while you're under ten regulars a month. Every feature included.
Every new site
30 days
Free to start on every new site, then free until your first bill on the 8th.
21:00
Closed, lights off
Start rewarding the people who never stopped showing up.
Setting up takes under an hour, and we check your venue before it goes live. Your regulars won't have to install a thing, or remember to bring anything with them ever again.
Tomorrow, same regular. Same counter.