For cafes, restaurants & retailers
Never let a regular go unrewarded.
In a quiet month, it's your regulars who keep the lights on. Fidella makes sure every one of their visits counts — no card to forget, no app to install, just a pass in the wallet they already open ten times a day.
First 30 days free on every new site. A forever-free tier for very small shops.
Fidella GOLD
Fidella
Member ID
FDL-2206-8496
Why we built Fidella
Loyalty deserved more than a bit of cardboard.
Every shop knows its regulars. The ones in three times a week, who order the same thing, who ask after your family. They are the reason the business works — and in the quiet months, when the passing trade dries up, they're the ones who keep the lights on.
Yet the way we thank them has barely changed in fifty years. A paper card that gets lost in a bag, left on the kitchen bench, or run through the wash. A customer of two years standing at your counter, missing out on a coffee they earned long ago, because they forgot a piece of cardboard.
We thought that was worth fixing properly — not as a feature bolted onto a till, but as a platform of its own, built around a single idea: the people who keep coming back should never have to remember to be rewarded.
The case for loyalty
And the numbers agree with your instinct.
You already knew your regulars were the business. This is why the biggest brands in the world spend fortunes proving the same thing.
- 25–95%
-
higher profit from just a 5% lift in customer retention.
Reichheld & Sasser, Bain / HBR
- 60–70%
-
your odds of selling to a customer you already have — a stranger is just 5–20%.
Farris et al., Marketing Metrics
- 81%
-
of members buy more often than non-members.
Paytronix, US loyalty data
- 76%
-
of members lift how much they spend, too.
Paytronix, US loyalty data
Why wallet passes win
The card that doesn't get lost, deleted, or left at home.
Paper punch card
Gets lost
30–40%
- 60–70% lost before the first reward
- No data, no way to reach anyone
- Reprint costs, forever
Loyalty app
Gets deleted
10–20%
- ~77% uninstalled within 30 days
- App-store friction just to join
- Build and maintenance cost
Fidella wallet pass
Stays on the phone
65–75%
- Added in one scan — no install
- Lives beside boarding passes
- 85–95% lock-screen reach
Bars show roughly what share of customers are still carrying each format a month in. Adoption figures from wallet-loyalty industry reports; app-uninstall and paper-loss rates vary by source and are directional.
Why merchants choose Fidella
Nobody should have to try this hard to be loyal.
No app friction
Customers scan once. The pass lives in their wallet next to boarding passes and credit cards — exactly where they already look.
Zero new hardware
Your existing phone or tablet runs the staff scanner. Fidella sits alongside your POS, not in front of it.
Real-time, everywhere
Stamps appear instantly. Customers see new tier unlocks the moment they earn them. You see today's redemptions before close.
How it works
From paper card to wallet pass, in an afternoon.
-
01
Onboard in under an hour
Set up your site, configure your loyalty rule, upload your branding. You are live before the lunch rush.
-
02
Customers scan your QR
A single scan adds them to your loyalty program and drops a wallet pass on their phone.
-
03
Staff add stamps with a tap
Your existing phone or tablet runs the scanner. No new hardware, no POS rip-and-replace.
-
04
Watch repeat visits climb
Your dashboard shows what is working — and Fidella nudges customers back at the right moments.
Status they can see
Bronze to Diamond — one universal card, the actual passes.
- Fidella
BRONZE
Fidella
Member ID
FDL-••••
- Fidella
SILVER
Fidella
Member ID
FDL-••••
- Fidella
GOLD
Fidella
Member ID
FDL-••••
- Fidella
ONYX
Fidella
Member ID
FDL-••••
-
Fidella DIAMOND
Fidella
Member ID
FDL-••••
Every Fidella customer carries one universal card that works at every participating store — the tier is theirs, not the merchant's. Palettes are taken straight from the app's wallet-pass generator.
Everything you need, nothing you don't
A complete loyalty stack — designed for the small team running the shop.
Apple & Google Wallet passes
Every customer gets a wallet pass that updates in real time. No new app to install, no extra clutter on their home screen.
Tiered membership
Bronze through Diamond. Reward your most loyal customers with status they can see — and that brings them back.
Digital vouchers
Merchants issue digital vouchers customers redeem in-store. Every movement lands in the ledger, every time.
Real-time stamp updates
When staff add a stamp, the pass updates instantly. Customers see tier unlocks the moment they earn them.
Built-in analytics
See today's redemptions, weekly repeat-visit rate, and tier breakdowns. No spreadsheets, no exports.
Staff roles & approvals
Invite staff, scope permissions per site, and require customer approval on spend-like redemptions.
Start rewarding the people who never stopped showing up.
We'll have your shop live in under an hour. Your regulars won't have to install a thing — or remember to bring anything with them ever again.