Pricing · no plan to choose
One price. It follows your regulars.
There's nothing to pick. You pay by how many regulars you actually looked after last month, per site, per month, and every feature is included at every level. When your loyal base grows, the price steps up. When trade is quiet, it steps back down.
About how many regulars do you serve in a month?
A rough guess is fine. Nothing here is binding, and we work it out from your real numbers once you're running.
Active customers a month
0
You'd pay
NZ$0+GST
Free · Up to 10 active customers · per site, per month
A quiet shop, or one just getting started. You stay here, at no cost, for as long as you fit.
Start free →First 30 days free · Card required at signup · Never charged on Free
The whole ladder
Every step, in the open.
Nothing to select here. This is simply the whole ladder, so you can see where you'd sit today and what growing would cost you tomorrow.
| Tier | Active customers | Per site / month |
|---|---|---|
| Free | Up to 10 | NZ$0 |
| Starter | 11–50 | NZ$19 +GST |
| Growth | 51–200 | NZ$69 +GST |
| Scale | 201+ | NZ$189 +GST |
Paid tiers are exclusive of GST. Billed monthly per site on the 8th, in advance, via Stripe, in New Zealand dollars. Every site carries a NZ$10 monthly invoice credit, and the figures above are already net of it. Cancel a site from your dashboard at any time.
How your price is decided
Tied to the customers you're actually serving.
Last month decides your next bill
We count your active customers over each calendar month, and that sets the price of your next bill, on the 8th. No mid-month repricing, no proration, no surprise upgrade halfway through a busy week.
It goes down as well as up
If you have a quiet winter, your price follows you down the ladder the same way it followed you up, automatically, without you having to ask, negotiate, or downgrade anything.
What counts as an active customer
Someone who did something with real value at your site that month: earned a stamp, redeemed a reward, used a voucher. Once per person, however often they came in. A pass sitting untouched doesn't count, and neither do your own staff.
You'll hear from us first
Early each month we email you a statement: how many regulars we counted, your tier, and what your bill on the 8th will be. If your count climbs mid-month, we tell you then too. And if a payment ever fails, we email you and keep trying the card for about a fortnight while your loyalty programme carries on as normal, rather than switching your regulars off mid-coffee.
About that card
Yes, we ask for a card. No, we don't charge it on Free.
Setting up takes a card, even on the free tier. We'd rather say that here than spring it on you at the payment screen.
It's there for one reason: the month you outgrow Free, your programme keeps running. No interruption for your customers, no second signup, no scramble to reactivate a site while someone's standing at the counter waiting for their stamp.
On Free you are never charged. Your first 30 days are free on every new site, and then you stay free until your first bill on the 8th. After that you're only ever billed if you pass 10 monthly active customers, and your statement tells you the amount about a week before it's charged.
What you get
Every feature, on every tier.
- Apple & Google Wallet passes
- Stamps, tiers & vouchers
- Real-time analytics dashboard
- Staff roles & approvals
- All features included on every tier
We don't gate the things that make Fidella work, which is exactly why there's no plan to choose. Tier is about scale, not access: the smallest free shop runs the same loyalty engine as the busiest site on the ladder.
What you get to see
Example figures. Your dashboard shows your own
Running more than one shop?
Each site runs and bills as its own Fidella site, priced on its own active customers. Three locations are three bands and three invoices, and each new site gets its own free start: 30 days, then free until its first bill on the 8th.