Pricing
Simple pricing. Start free, stay free, scale when you're ready.
Pricing scales with the active customers each of your sites serves — per site, per month. Every tier includes every feature. You only move up when your loyalty base grows.
First month free on every new site.
No card required. The trial waives the first month of whatever tier you'd land on.
Free
NZ$0
per month
Up to 10 active customers
For very small shops. Stay free for as long as you fit the band.
Sign upStarter
NZ$19
per month
11–50 active customers
You've found your regulars. Wallet passes and analytics that grow with them.
Sign upGrowth
NZ$69
per month
51–200 active customers
A busy shop with a loyal base. Most cafes and restaurants land here.
Sign upScale
NZ$189
per month
201+ active customers
A high-volume site with a serious membership. Multi-site groups, talk to us.
Sign upIndicative pricing in NZD, billed monthly via Stripe — final numbers confirmed at launch.
What you get
Every feature, on every tier.
- ✓Apple & Google Wallet passes
- ✓Stamps, tiers & vouchers
- ✓Real-time analytics dashboard
- ✓Staff roles & approvals
- ✓All features included on every tier
We don't gate the things that make Fidella work. Tier is about scale, not access — the smallest free shop runs the same loyalty engine as a 200-strong cafe group.
How pricing works
Honest, predictable, and tied to the customers you're actually serving.
- Billed per site
- Each shop or location runs as its own Fidella site, with its own subscription. If you have multiple sites under one brand, each one is priced on its own active-customer count.
- Tier follows the prior month
- Your tier for the upcoming month is set by the active customers you had in the previous completed month. No mid-month repricing, no surprise upgrades. You always know what next month costs.
- What counts as an active customer
- A customer is "active" in a month if they did something with value at your site — earned a stamp, redeemed a reward, bought or used a voucher, or moved a balance with you. A wallet pass sitting unused doesn't count.
- No card to start
- Your first month on every new site is fully waived. You'll only enter payment details when you decide to keep going.
Running a multi-site brand or chain? Talk to us — we'll help you map sites, staff, and billing cleanly.