Glossary
What is a joining bonus?
A joining bonus is a voucher you give a new customer automatically, the first time they are scanned at your venue. Give it straight away or up to 24 hours later, so they have to still be around to get it. Each customer gets it once, and editing the offer does not give it again.
A joining bonus is the most common reason a venue issues a voucher without anyone buying one.
Why delay it
Granting instantly rewards the scan, not the relationship. A delay of a few hours means the reward arrives to somebody who might come back for it, which is the behaviour worth paying for.
Each customer gets it once
A customer receives the joining bonus once at your venue, however many times they are scanned afterwards. Editing the offer, including removing the package the bonus grants and adding it back, does not hand it out a second time.
Cancelling the voucher does not bring the bonus back either. If you void a joining bonus and then decide the customer should have one, give it to them yourself from Customer Care. That is a deliberate choice you make, rather than something a cancellation does on its own.
It re-checks before granting
When a delayed bonus comes due, the offer is checked again. A merchant may have turned the bonus off or unpublished the offer in the meantime, in which case nothing is granted and nothing errors.
The customer is told
When the bonus lands, the customer gets a notification and an email welcoming them to your venue. The email shows the voucher and how to use it at your counter. Anyone who has turned email off still gets the notification.
Related terms
- VoucherAn entitlement a customer holds and can redeem at the business that issued it.
- Issued offerAn offer a venue grants for free, priced at zero and never sold.
- Issuance delayA configurable wait of 1 to 24 hours before a joining bonus is granted.
- MembershipA customer's loyalty relationship with one specific venue.