Glossary
What is a joining bonus?
A joining bonus is a voucher you give a new customer automatically, the first time they are scanned at your venue. You can give it straight away or up to 24 hours later. A delay means they have to still be around to get it, rather than scanning once and leaving.
A joining bonus is the most common reason a venue issues a voucher without anyone buying one.
Why delay it
Granting instantly rewards the scan, not the relationship. A delay of a few hours means the reward arrives to somebody who might come back for it, which is the behaviour worth paying for.
It re-checks before granting
When a delayed bonus comes due, the offer is checked again. A merchant may have turned the bonus off or unpublished the offer in the meantime, in which case nothing is granted and nothing errors.
Related terms
- VoucherAn entitlement a customer holds and can redeem at the business that issued it.
- Issued offerAn offer a venue grants for free, priced at zero and never sold.
- Issuance delayA configurable wait of 1 to 24 hours before a joining bonus is granted.
- MembershipA customer's loyalty relationship with one specific venue.