Glossary

Badges recognising customer activity patterns across the network.

A customer who did something at your venue this month. It is what your monthly price is based on.

Where redemptions that need a person to say yes wait for a decision.

Average spend per sale, before margin.

Issued value that is never redeemed.

How quickly customers spend accumulated loyalty credit.

A card issuer reversing a payment at the cardholder's request.

Customers who stop coming back over a given period.

A programme shared across multiple independent businesses.

Tracking how long groups of customers who joined together keep coming back.

A customer's informed agreement to join and to be contacted.

The total margin a customer generates over the whole relationship.

How quickly a customer builds up credit towards a reward.

The optional date after which a voucher can no longer be redeemed.

A customer's network-wide standing: bronze through to diamond.

One fully waived month per venue, granted once and never repeated.

Customer information a business collects directly from its own customers.

The share of a sale left after the direct cost of what you sold.

New Zealand goods and services tax, added on top of quoted Fidella prices.

Money a merchant has earned that Fidella cannot yet transfer.

A limit on how many of an offer package can be sold or issued.

A configurable wait of 1 to 24 hours before a joining bonus is granted.

An offer a venue grants for free, priced at zero and never sold.

A voucher a venue grants on a customer's first qualifying scan.

A permanent record that something happened, kept so the numbers can be checked later.

Where a venue sits in its life: pending review, active, suspended, declined.

The venue is invisible to the public entirely, free content included.

The value of outstanding rewards and unused vouchers you still owe.

A structured scheme that rewards repeat custom with earned value.

A venue's configuration: earning mode, what qualifies, and the reward threshold.

A customer's loyalty relationship with one specific venue.

Fidella's review of a business before anything it publishes becomes public.

A monthly NZ$10 reduction applied to a merchant invoice. Not customer value.

The party legally responsible for a card transaction.

A voucher redeemable more than once, tracked by remaining uses.

Something a business publishes for customers to buy, which issues a voucher.

One purchasable variant of an offer, with its own price and inventory.

The transfer of settled money from Fidella to a merchant's account.

Loyalty credit that counts the money spent, rather than the things bought.

New Zealand's privacy law, which governs customer data in a loyalty programme.

A rule that fires automatically at scan time, with nothing bought.

A paper loyalty card marked by hand on each qualifying visit.

An offer a customer pays for, issuing a voucher on successful payment.

Spending earned or held value: taking the reward, using the voucher.

A customer confirming a spend-like redemption before it completes.

The share of issued rewards or vouchers that customers actually use.

Returning a paid voucher's value to the original purchaser's card.

The share of customers who buy more than once.

What a customer unlocks on reaching a stamp or points threshold.

How many stamps or points a customer needs before a reward unlocks.

Segmenting customers by recency, frequency and monetary value.

A wallet pass code whose value changes on a timer, so screenshots stop working.

The venue is visible but cannot take money, so paid content is hidden.

A staff member identifying a customer, opening a bounded session of actions.

The bounded window after a scan in which staff can act on a customer's account.

Working out what a merchant is owed after fees, and paying it out.

The venue's code that turns a walk-in customer into a loyalty member.

One venue: the unit loyalty, branding, staff and billing all attach to.

Someone who administers a venue: its rules, branding, offers and team.

The short public identifier for a venue, used in links and QR codes.

A customer's standing at one particular venue: bronze, silver, gold or onyx.

A short text code that identifies a customer when a camera will not cooperate.

A team member who can scan customers and perform counter actions.

One step towards a reward, earned by buying something the business has chosen.

A run of consecutive periods with activity, used to reward consistency.

The payout rail. Not a gate on selling.

The price step a venue sits on, set by its active loyal customer count.

Controlling who at a venue can act on customers, and at what level.

A programme where sustained custom moves people into better-rewarded levels.

A recorded loyalty event at a venue: a stamp earned, a reward redeemed.

A percentage of redeemed value, netted from the payout at settlement.

The one code that identifies a customer at any venue, resolving their whole wallet.

One identity across every Fidella venue, carrying the network-wide tier.

A venue's public page in Fidella, listing its programme and offers.

How often a customer comes back over a given period.

An entitlement a customer holds and can redeem at the business that issued it.

Where a voucher is in its life: issued, claimed, redeemed, expired, refunded, void.

A loyalty card installed in Apple Wallet or Google Wallet.

The internal score that feeds the nightly Fidella tier calculation.