Glossary
What is the universal member card?
The universal member card is a customer's single identity across every Fidella venue. One account, one QR code, recognised everywhere in the network. It carries the Fidella tier. The wallet pass is how that card gets installed on a phone, not a separate card.
A customer joins once and is then a member everywhere on the network. They do not carry a separate card per venue.
Card and pass are not two things
The member card is the identity. The wallet pass is that identity installed in Apple Wallet or Google Wallet so it can be produced at a counter. A customer without a wallet pass still has a member card; they just open it in the app instead.
What each venue sees
A venue sees the loyalty relationship the customer has with that venue. The single identity is what makes the network work; it is not a shared view of a customer’s activity everywhere.
Related terms
- Wallet passA loyalty card installed in Apple Wallet or Google Wallet.
- Fidella tierA customer's network-wide standing: bronze through to diamond.
- Universal customer QRThe one code that identifies a customer at any venue, resolving their whole wallet.
- MembershipA customer's loyalty relationship with one specific venue.