Glossary
Is Stripe Connect required to sell on Fidella?
No. Stripe Connect is the payout rail, not a selling gate. An approved merchant with no connected account can publish and sell everything, including paid offers. Customers buy and pay normally, and Fidella holds those funds until the merchant completes Connect.
This is the single most commonly misstated thing about Fidella, and getting it wrong costs merchants real revenue by discouraging them from launching.
The only accurate sentence
You can publish and sell everything. Fidella holds what you earn until you connect your bank details.
What is never true
That a merchant without Connect is limited to free offers. They are not. They can sell paid offers, customers can buy them, and those vouchers redeem normally.
Collecting is the merchant’s move
Once a voucher is redeemed the merchant has earned the money. Completing Connect to collect it is their responsibility, and Fidella reports the amount being held so the number is not a mystery.
Common questions
So what does connecting actually change?
Where the money goes next. Charges land on Fidella's platform account on every sale either way. Connect is how what you have earned reaches your bank.
Is it a required setup step?
No. Bank details are deliberately not one of the five required sections, so a merchant running a free-only programme can reach setup complete without it.
Related terms
- Sales blockedThe venue is visible but cannot take money, so paid content is hidden.
- SettlementWorking out what a merchant is owed after fees, and paying it out.
- PayoutThe transfer of settled money from Fidella to a merchant's account.
- Held payoutMoney a merchant has earned that Fidella cannot yet transfer.