Business profile
What the business profile covers
Your business profile holds your trading name, legal name, business type, registration number and where you trade. The trading name and location are what customers see. The legal name and registration number are part of what makes taking money legitimate.
The first of the five required sections, and the one customers see most of.
What customers see
Your trading name, your business type and your location. These appear on your venue page and anywhere your business is listed.
What the platform needs
Legal name, country and business registration number. These are part of the legal identity check behind paid content. Free loyalty runs without them; taking money does not.
Changing it later
Names and details can be edited. Your venue’s public identifier is separate and stable, so a rebrand does not invalidate posters you have already printed.
Common questions
Why do you need my legal name if I trade under another?
Legal identity is one of the inputs to whether Fidella can legitimately take money on your behalf. Incomplete legal identity blocks paid content while leaving your free programme running.
Can I change my trading name later?
Yes. Your venue's public identifier does not change with it, so links and printed codes keep working.
Related terms
- SiteOne venue: the unit loyalty, branding, staff and billing all attach to.
- Sales blockedThe venue is visible but cannot take money, so paid content is hidden.
- Venue pageA venue's public page in Fidella, listing its programme and offers.
- Merchant approvalFidella's review of a business before anything it publishes becomes public.
Still stuck?
Send us the details and we will pick it up. The form opens with "Business account" already selected.