Loyalty and promotions
Promotions
A promotion is a rule that fires automatically when a customer is scanned, such as extra stamps on a quiet weekday. Nobody buys a promotion. It can award extra stamps or issue a voucher, and any voucher it issues must come from a published issued offer.
The one mechanic a customer never chooses.
What they are for
Behaviour you can name: a slow trading hour, a product you want to introduce, a month when regulars usually drift.
Rewards come from your catalogue
A promotion that issues a voucher draws from your published issued offers. Legacy free-item rewards are blocked, so every grant stays ledger-backed and traceable.
Put an end date on it
Because promotions fire without a customer choosing them, they carry the highest risk of costing more than they earn. A start and end date bounds that.
Common questions
Can a promotion give away a free item directly?
No. Promotion rewards are picked from a dropdown of published issued offers, so every grant is traceable to a catalogue entry rather than invented at the counter.
Do customers know a promotion fired?
Yes. Where a voucher is minted, the customer gets a notification with a link to it, and staff see it highlighted in their success view.
Related terms
- PromotionA rule that fires automatically at scan time, with nothing bought.
- Issued offerAn offer a venue grants for free, priced at zero and never sold.
- VoucherAn entitlement a customer holds and can redeem at the business that issued it.
- StampOne step towards a reward, earned by buying something the business has chosen.
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