Loyalty and promotions
Offers and vouchers
An offer is what you publish. A package is one purchasable variant of it with its own price and inventory. A voucher is what the customer ends up holding. Offers are either issued, which are free and price-locked at zero, or purchased, which customers pay for.
Three words that get used interchangeably and should not be.
Offer, package, voucher
The offer is the listing. Packages are the variants a customer chooses between, each with its own price, optional inventory cap and benefits. The voucher is what they hold afterwards.
Issued against purchased
Issued offers are granted, not sold, and their price is forced to zero in the interface and on the server. Joining bonuses and promotion rewards draw from them. Purchased offers are paid for up front, and a voucher exists only because a payment succeeded.
Editing unpublishes
Editing a published offer returns it to draft and records a workflow event. That is deliberate: a price or inventory change is not something to slip out to customers unseen.
Common questions
Why can I not set a price on an issued offer?
It is forced to zero in the editor and on the server, so a free grant cannot accidentally create a paid obligation. Use a purchased offer if you want to charge.
Editing a published offer unpublished it. Is that a bug?
No. Editing sends it back to draft and records the change, because price, inventory and copy changes need to be seen again before customers meet them.
Related terms
- OfferSomething a business publishes for customers to buy, which issues a voucher.
- PackageOne purchasable variant of an offer, with its own price and inventory.
- VoucherAn entitlement a customer holds and can redeem at the business that issued it.
- Issued offerAn offer a venue grants for free, priced at zero and never sold.
- Purchased offerAn offer a customer pays for, issuing a voucher on successful payment.
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