Trust and safety
Data retention
Fidella retains a suspended venue's data through a cold-retention window, then anonymises the business identity. A suspended venue with money still owed to it is deliberately skipped, because anonymising your contact details would make a payable debt unreachable.
Fidella is a temporary guardian of your data rather than a permanent one, and the retention behaviour is written down rather than left to chance.
The sequence
Suspension retains data. After a cold-retention window, business identity is anonymised. Only suspended venues are ever purged; a declined venue never is.
The creditor exception
A suspended venue with an unsettled positive payout is skipped. The fields the purge would null are exactly the ones needed to reach you about money you are owed. Skipped venues resurface on each run until a person resolves them.
Your customers are unaffected
Purging concerns the business record. Customers keep their accounts, their wallets and their identity.
Common questions
What is anonymised?
Business identity fields including legal name, contact email, phone and website.
Does purging touch customer accounts?
No. Customers keep their own accounts and wallets. This is about the venue's own record.
Where are the retention windows written down?
They are policy commitments aligned with the Privacy Policy on this site, which is the canonical statement.
Related terms
- Lifecycle stateWhere a venue sits in its life: pending review, active, suspended, declined.
- Held payoutMoney a merchant has earned that Fidella cannot yet transfer.
- Privacy Act 2020New Zealand's privacy law, which governs customer data in a loyalty programme.
- PayoutThe transfer of settled money from Fidella to a merchant's account.
Still stuck?
Send us the details and we will pick it up. The form opens with "Business account" already selected.