Bank and payouts
Connecting your payout account
Connecting a payout account is how money reaches your bank. It is not a condition of selling. An approved venue with no connected account can publish and sell everything, including paid offers; Fidella holds what you earn until you connect.
The most commonly misunderstood part of the merchant setup, and the misunderstanding costs real revenue by discouraging venues from launching.
The accurate sentence
You can publish and sell everything. Fidella holds what you earn until you connect your bank details.
What is never true
That a venue without a connected account is limited to free offers. It is not. Paid offers can be published and sold, customers can buy them, and those vouchers redeem normally.
Collecting is your move
Once a voucher is redeemed you have earned the money. Completing the connection to collect it is your responsibility, and Fidella reports the amount waiting so it is not a mystery.
Common questions
Can I sell before connecting?
Yes. Publish and sell everything. Customers buy and pay normally, and Fidella holds those funds until you connect.
Why is it not one of the required setup steps?
Because while it was, a venue running a free-only programme could never reach setup complete and kept receiving reminders about a step that did not apply to it.
Does it change who is merchant of record?
No. Charges land on Fidella's platform account on every sale either way. Connecting changes where the money goes next.
Related terms
- Stripe ConnectThe payout rail. Not a gate on selling.
- Held payoutMoney a merchant has earned that Fidella cannot yet transfer.
- PayoutThe transfer of settled money from Fidella to a merchant's account.
- SettlementWorking out what a merchant is owed after fees, and paying it out.
- Sales blockedThe venue is visible but cannot take money, so paid content is hidden.
Still stuck?
Send us the details and we will pick it up. The form opens with "Business account" already selected.